Fabletics Redefines Success In The E-Commerce Market

Very few people have an idea of Amazon’s dominance in the online fashion industry. One important fact to note is that Amazon is not a company that fully specializes in providing fashion products, rather, it is just an e-commerce market that sells many goods among them fashion items. The online market has thousands of companies that offer different items. Most of the companies specialize in offering fashion products and services only.

 

Amazon, on the other hand, controls about 21% of the online fashion market. In such a case, penetrating into the market for the new companies is a far-fetched idea. The process would be very long and associated with challenges that can quickly make an entrepreneur give up. However, some of the fashion industry gurus are proving that problems can be overcome, and success can be obtained in any field provided one has passion and dedication. The will to undertake an activity can take a person far, and Kate Hudson is a testimony to that fact.

 

Fabletics was established three years ago, but it is making moves in the e-commerce market that are challenging great companies such as Amazon. The company has managed to make more than $260 million since its inception. Kate Hudson realized that as much as there were many enterprises in the online market, some aspects of the client were not being fulfilled in the right manner. Therefore, she decided to establish an organization that would help to avail products to customers in the shortest time possible and at the most affordable price.

 

There are many fashion goods and companies online, and starting such a venture is not a problem, for Kate Hudson, the biggest challenge was deciding on what would be the best area of specialization. As a result, she ended up setting up the company to specialize in the sale of sportswear for women. Kate Hudson believes in good appearance and some of the products sold at Fabletics ensure that women appear attractive as they work out. Kate Hudson specialized in a trend that was just growing, and this helped to boost her business significantly.

 

In addition to product offering, Kate Hudson understands the importance of the client, and that is why she has established a 24 hours client support at the company to ensure that any customer’s queries are answered any time of the day. Additionally, she makes sure that the clients in any part of the world can get products in the shortest time possible and at the lowest cost. Buyers love accessing good quality products at a favorable price as they consider this to give them value for money.

 

The current world economy is very competitive, and therefore, providing customers with quality and low price products doesn’t help to conquer the market anymore, rather, clients desire to be part of the strategy used by any company. Therefore, Fabletics provides customers with an online quiz that enables them to submit their views on fashion. As a result, it is possible for the designers to infuse some of the latest trends within the fashion industry in products that are produced at Fabletics.

Fabletics; an Unorthodox Approach to Success

Fabletics is a relatively new fitness apparel company that is owned by Kate Hudson. The company runs a monthly subscription program. When a new customer signs up as a VIP member, they will purchase their first item at only $25 and get access to numerous discounts.

 

Becoming a member of Fabletics is free and there is no reason why you should not sign up. After you become a member, you will get 2 to 3 piece outfits at only $49-$59. The best part about it is that on the month when you do not what anything, you will not be forced to pay.

 

The Process

 

Upon signing up for membership, you will be given a short questionnaire. It will ask you about the types of workouts and the styles you like. At the start of the every month, you will get some outfits picked for you based on the answers you provided.

 

A Further investigation of How Fabletics Works

 

Fabletics sell stylish workout apparel at a fraction of the price of major brands. One benefit of being a VIP member is that you get outfits at almost half the price. Non-members pay $100 for each outfit while VIP member pays a maximum of $49.95. Another great benefit of being a VIP is that shipping is free.

 

For you to qualify for the Fabletics articles chosen for you each month you must log in to the account between the first and the fifth of every month. If you do not wish to make a purchase, simply press, “skip this month.”

 

So How Does Fabletics Make Money

 

When you fail to log in between the 1st and 5th of each month, the company will automatically charge you $49.95 on 6th and the account will be credited with an outfit. However, the outfit cannot ship unless you approve. You will have to choose the outfit that you want the company to ship to you. You can skip for as many times as you want but you must login between the first and fifth of every month, you will be charged $49.95.

 

How to Get Out

 

If you decide that Fabletics is not for you, you will only need to call a number that they give you. Follow the prompts until you are connected to a company representative about closing the account. At this stage, the company will offer you more outfit credit if you opt to stay.

 

The company’s return policy is quite great. They accept returns up to 30 days after the shipping date. When you make a return for store credit or an exchange, you will not be charged anything. However, a return for a refund will cost you a $5.95 restocking charge.